What if you could indulge in your favorite ice cream without the sugar rush—or the guilt? That’s the promise NOTO Ice Cream has been delivering on since 2019. A brand built on balance, NOTO blends flavor and fitness into every bite, proving that dessert and discipline can coexist.

And now, they’re ready to scale this sweet vision further. In a major development, NOTO Ice Cream has raised ₹15 crore in a fresh funding round, led by Inflection Point Ventures (IPV), with participation from JITO Angel Network and Lets Venture. With this funding boost, NOTO is set to expand its reach, innovate its offerings, and make healthy indulgence mainstream across India.

A Vision Beyond the Freezer

The newly secured investment will power NOTO’s expansion across Tier 1 and Tier 2 cities, improve infrastructure, and fuel aggressive marketing campaigns on food delivery platforms like Swiggy, Zomato, Blinkit, Zepto, and Instamart.

The brand is also gearing up to launch limited-edition summer specials, vegan innovations, and new product formats—all while staying true to its core promise: flavor-packed, low-calorie, low-sugar treats made with clean, quality ingredients.

The Founders: A Duo Driven by Purpose

Behind NOTO’s success are co-founders Varun Sheth and Ashni Shah, a husband-wife team combining culinary skills and creative vision. Varun, a trained chef and entrepreneur, previously launched 1Tablespoon Pizza Kitchen, where he saw firsthand the evolving tastes of India’s urban consumers. Ashni, with her background in fashion and marketing, brought in brand storytelling and operational finesse.

Together, they built NOTO as more than just a dessert label—it’s a lifestyle movement. Their shared mission: to make “eating well” feel less like a compromise and more like a celebration.

NOTO: From Cheat Days to Everyday

In a market where dessert often meant ‘cheating’ on your diet, NOTO flipped the script. The brand became synonymous with “Eating, Not Cheating”, creating ice creams that cater to fitness enthusiasts, health-conscious millennials, and dessert lovers who refuse to pick between taste and nutrition.

Their lineup includes:

• Low-calorie scoops that fit into a diet plan

• Vegan variants made with real fruit and no dairy

• Bite-sized indulgences perfect for portion control

• High-protein options for post-gym refuels

Each product is a testament to NOTO’s belief that dessert doesn’t have to be the enemy of wellness—it can be part of it.

Market Momentum & Celebrity Backing

NOTO’s rise has been powered not just by its products, but by its loyal community—including celebrity supporters like John Abraham, Rannvijay Singha, and Kunal Bahl. The brand’s aesthetic packaging, honest labeling, and digital-first strategy have earned it fans across social platforms and health circles alike.

Awards and recognitions include:

• Product of the Year for Chocolate Mini Bites

• Best Vegan Ice Cream for Mango Raspberry
  These accolades further validate NOTO’s position in India’s booming premium dessert category, which is projected to quadruple by 2032.

What’s Next?

With funding in place, NOTO is all set to:

• Scale into Ahmedabad, Kolkata, Lucknow, and other emerging cities

• Introduce new formats beyond ice cream

• Collaborate with wellness influencers and health brands

• Strengthen retail presence across quick commerce and select supermarkets

It’s not just about growth—it’s about changing dessert culture in India, one scoop at a time.

Redefining What Dessert Means in India

In a country where sweets are central to celebration, NOTO is leading a mindful dessert revolution. It’s not about cutting out cravings—it’s about creating options that satisfy them smartly. By removing the guilt from indulgence, NOTO has turned ice cream into an everyday treat for people who care about what they eat.

Today, with a growing presence in Mumbai, Delhi, Pune, Hyderabad, Bengaluru, and Chennai, and with eyes set on deeper national expansion, NOTO is well on its way to becoming India’s go-to brand for health-first desserts.

NOTO isn’t just a brand—it’s a statement. One that says: Yes, you can have your ice cream and eat it too.

When Megha Sarayan first baked a cake, it wasn’t for business—it was just for fun. But what started as a hobby in her mother’s kitchen turned into Land Of Cakes, one of Kolkata’s fastest-growing bakery brands. She swapped economic theories for eggless desserts and built a ₹2 crore brand from scratch—with just ₹5,000 in hand.

🎓 The Accidental Entrepreneur

A student of Economics at the University of Calcutta, Megha had no plans to start a business. But a food workshop sparked something unexpected. Baking became a passion. One cake led to another, and soon she was selling her signature chocolate truffle cake from home.

No license, no fancy kitchen—just talent, determination, and a Zomato listing.

💰 Humble Beginnings, Sweet Intentions

• Initial Capital: ₹5,000

• First Month Revenue: ₹3,000

• Kitchen Size: 100 sq. ft.

• First Menu Item: Chocolate Truffle Cake

• Business Model: Bake-to-order (zero waste)

Orders started coming in, and within months she partnered exclusively with Zomato. They promoted her brand, and daily orders jumped to 25+.

💪 When COVID Hit, Family Stepped In

2020 brought lockdowns and layoffs—even Megha had to let go of her team. But she didn’t shut shop.

Instead, she turned her house into a bakery once again. Her dad handled deliveries, her brother helped with packaging, and Megha baked non-stop. She also cracked the IIM Kozhikode entrance exam—but chose her business over an MBA.

📦 Scaling Sweetly: From Cloud Kitchens to Cafés

• 2021: Rented a 1,500 sq. ft. commercial kitchen

• 2022–2023: Launched 3 cloud kitchens across Kolkata

• Menu Expanded: Cheesecakes, brownies, gluten-free options

• 2024: Opened her flagship café, On D’ Go, in Salt Lake

Her café quickly became a local favorite—especially among students and dessert lovers.

📊 Land Of Cakes by the Numbers

Now, Megha is building her own website to lower delivery app costs and preparing to launch healthy dessert options.

💡 Megha’s Recipe for Success

“You don’t need a big budget to start. Just big belief.”

From late-night baking during college to managing a team and multiple kitchens, Megha Sarayan’s journey is baked with bold decisions, family support, and unshakable passion.

And the cherry on top? She’s just getting started